AI-Powered GTM
Python pipelines, multi-agent automation, prompt engineering. Production AI systems that actually ship pipeline, not slide decks about LLMs.
- ⏵Python data pipelines
- ⏵Claude / OpenAI APIs
- ⏵Multi-agent systems
- ⏵Prompt engineering
Head of Growth | Director of Demand Generation · $15M+ Pipeline · AI-Powered GTM
I build the demand generation infrastructure. Then I lead the function that runs it.
I'm a Bronx-raised, Dominican-American father of two with 8+ years and $15M+ in attributed pipeline across B2B SaaS, edtech, and AI-native companies. I build the systems first (multi-agent AI orchestration, outbound infrastructure, CRM architecture, attribution), then run the growth function on top of them. Most recently I booked weekly, consistent mid-market opportunities for a client that surpassed their prior KPIs, on a near-fully-agentic platform with no headcount added. Open to Head of Growth, Director of Demand Generation, Director of Go-to-Market, or Head of GTM roles at B2B SaaS, AI software, and edtech companies. Remote-first.
Currently exploring Head of Growth · Director of Demand Gen · Founding GTM · GTM Engineering · remote
$15M+ pipeline
Your next growth hire needs to ship pipeline, not inherit a strategy.
Most marketing leaders show up with a 90-day plan. I show up with the system. Automated prospecting, outbound cadences, CRM logic, attribution, all built from scratch and owned end to end. I've done it across multiple companies. The systems are still running.
Four practice areas.
Growth leadership isn’t a single skill — it’s a portfolio. These are the four practice areas I’ve built and shipped in production.
Growth & Demand Gen
$15M+ in pipeline built from scratch. Cold email infrastructure, multi-persona sender ops, outbound. Systems that move revenue, not campaigns that end.
- ⏵Cold email infrastructure
- ⏵Multi-persona sender ops
- ⏵ICP definition + refinement
- ⏵Multi-channel cadence design
Marketing Ops & RevOps
Make.com, n8n, Zapier, HubSpot, Salesforce. CRM architecture, attribution, and pipeline hygiene that turn chaos into compounding advantage.
- ⏵Make.com (advanced)
- ⏵CRM architecture
- ⏵Attribution + reporting
- ⏵Pipeline hygiene at scale
Community & Lifecycle
Partner-adjacent motions, lifecycle nurture, community programs, and retention systems. Because retention is acquisition’s better twin.
- ⏵Lifecycle email
- ⏵Partner marketing
- ⏵Community programs
- ⏵Retention systems
Built for some of the best.
Three systems. Three proofs.
Most GTM people talk about strategy. I prefer receipts. Here are three systems I built end-to-end — the problem, the play, and the result.
01
Apr 2025 – Present
The Agentic GTM Platform
10+
AI agents in production
Weekly
Mid-market opportunities booked
74 → 93
Security-config score
Built and shipped a near-fully-agentic outbound and client-acquisition platform from scratch. Booked weekly mid-market opportunities for a client, surpassing their prior KPIs, with no headcount added.
A B2B services client needed consistent mid-market pipeline without adding sales headcount or paid ad spend. The job: turn a manual, days-long research-to-send motion into a system that runs end to end behind human approval.
- ⏵Built a fleet of 10+ specialist AI agents that run lead sourcing, personalized outreach drafting, reply triage, CRM sync, and meeting booking end to end, all behind human approval gates with cost-aware model routing and full audit logging.
- ⏵Architected an AI research and copy-generation pipeline with an 11-stage output quality review (spam filtering, word-count enforcement, banned-word linting, opener rotation). Cut research-to-send from days of manual work to hours running unattended.
- ⏵Built a multi-model orchestration layer with an automated cross-model review pass and a self-improving optimization loop. Raised an automated security-configuration score from 74 to 93.
A client-acquisition platform that books weekly mid-market opportunities surpassing the client’s prior KPIs, with no SDR headcount and no paid ad spend.
02
Jul 2023 – Apr 2025
The $15M Pipeline Machine
$15M+
Pipeline attributed
700+
Qualified founder leads
22 mos
End-to-end ownership
Architected a Zapier/Make.com routing layer for a podcast-to-consultation funnel. 700+ qualified founder leads. $15M+ in attributed pipeline.
A high-value podcast-to-consultation funnel had no systematic outreach layer. Qualified founders were listening but not converting. No segmentation, no multi-touch sequencing, no attribution visibility, and no separate eng team to build it.
- ⏵Built a Zapier/Make.com routing layer across CRM and outbound tooling that auto-resegments cadences from reply, show-up, and close-rate signals.
- ⏵Designed segmented messaging frameworks for 7-figure founders, then ran continuous experimentation against funnel-velocity metrics on a weekly cadence.
- ⏵Owned the system end-to-end: ICP definition, list strategy, sequencing, routing, reply handling, and reporting. Made outbound performance legible to leadership.
700+ qualified founder leads. $15M+ in attributed pipeline. A system that ran, not a campaign that ended.
03
May 2022 – Dec 2022
100% More Qualified Pipeline, Zero Extra Headcount
100%
Increase in qualified leads
0
Extra headcount added
B2B SaaS
Enterprise outbound
Built and operated targeted outbound systems for B2B SaaS enterprise. Doubled qualified lead flow. No new hires.
Enterprise outbound was flat. Messaging was generic, cadences inconsistent, and there was no visibility into what was converting at what stage. No reliable signal for AEs to act on.
- ⏵Built and operated targeted B2B SaaS enterprise outbound across email, LinkedIn, and multi-touch cadences, anchored in disciplined list strategy and message testing.
- ⏵Increased qualified lead flow to AEs by 100% through iterative positioning, copy experimentation, and cadence optimization. Let reply data drive every change.
- ⏵Stood up CRM and pipeline-hygiene workflows that exposed which segments and which messages converted, so outbound stopped being noise and started behaving like a controllable input.
100% increase in qualified lead flow with no headcount added. The same team, a better system.
04
Aug 2016 – Oct 2019
10,000 Students, 200 Partners, One System
10,000+
Students reached
200+
Partnerships built
40%
Lift in online visibility
Designed multi-channel outreach systems with measurable inputs and outputs. 10,000+ students reached. 200+ active partnerships.
CUNY's Accelerated Studies in Associate Programs needed to grow enrollment and institutional reach without a large marketing budget. Drop-off was high at the inquiry stage; partnership development was ad hoc; nobody could trace which channels produced enrolled students.
- ⏵Designed and ran multi-channel outreach systems that reached 10,000+ students and produced 200+ active partnerships with youth-serving organizations.
- ⏵Operated a $20K quarterly social ad budget across paid channels, exposing 100,000+ prospects and reallocating spend toward what produced qualified inbound.
- ⏵Owned content and alumni communication infrastructure for a 10,000+ network, keeping the prospect funnel warm and the alumni base engaged from one rhythm.
- ⏵Stood up tracking for outreach, partnerships, and conversion so program leadership could see which channels and partners actually produced enrolled students.
10,000+ students reached across multi-channel campaigns. 200+ active partnerships. Conversion visibility the program hadn't had before.
The results speak
“A client-acquisition platform of 10+ AI agents that books weekly mid-market opportunities, no headcount added.”
Empowr AI · 2025–Present
My clients typically look like this.
Not every company fits, and not every role fits me. The best work happens when these four things line up.
Growth-stage to scale-up
Teams between $5M–$50M ARR that need the next growth system built, not the last one optimized.
Mission meets metrics
Edtech, workforce development, B2B SaaS with a social mission, where both sides of the ledger matter.
Builder hires, not slide decks
You want a leader who builds in Make.com at 10 PM, not one who outsources execution and presents strategy.
One channel to own
Small enough that owning pipeline end-to-end matters. Large enough that RevOps systems compound across it.
About Joel.
I grew up in the Bronx. Dominican American. First in my family to figure it out without a manual.
That shaped how I work. I don't wait for permission to build something. I learn the system, map where it breaks, and build the piece that's missing. I've done that in edtech, workforce development, and B2B SaaS, and now in AI, where I built a multi-agent GTM and client-acquisition platform on the Claude Agent SDK that books weekly mid-market opportunities behind human approval gates.
The AI infrastructure is not the job I want. It is what makes me a faster, more measurable growth leader than a marketer who only runs campaigns. I'm actively pursuing my next growth leadership role (Head of Growth, Director of Demand Generation, or Head of GTM) at B2B SaaS, AI software, and edtech companies where I can own the full funnel and build something that compounds.
Everything I build is designed to outlast the sprint.
- ⏵Anthropic Claude AI Systems· Self-study · 2026
- ⏵Make Intermediate· Make · 2025
- ⏵B.S. Public Affairs· CUNY Baruch · 2015
- ⏵Head of Growth · Empowr AI· Agentic GTM platform · Claude Agent SDK
- ⏵Founder · Men of Excellence· Brotherhood mastermind for men of color
Let’s talk.
I'm open to Head of Growth, Director of Demand Generation, Director of Go-to-Market, and Head of GTM roles at B2B SaaS, AI software, and edtech companies. Remote-first, available for an immediate start. If pipeline ownership and measurable growth are what you're hiring for, let's talk.
Open to the right hybrid in Orlando.