Head of Growth | Outbound Systems · Demand Gen · AI Automation

The problem

A high-value podcast-to-consultation funnel had no systematic outreach layer. Qualified founders were listening but not converting. No segmentation, no multi-touch sequencing, no attribution visibility — and no separate eng team to build it.

What I did

• §Built a Zapier/Make.com routing layer across CRM and outbound tooling — auto-resegmenting cadences from reply, show-up, and close-rate signals.
• §Designed segmented messaging frameworks for 7-figure founders, then ran continuous experimentation against funnel-velocity metrics on a weekly cadence.
• §Owned the system end-to-end: ICP definition, list strategy, sequencing, routing, reply handling, and reporting. Made outbound performance legible to leadership.

The problem

Enterprise outbound was flat. Messaging was generic, cadences inconsistent, and there was no visibility into what was converting at what stage. No reliable signal for AEs to act on.

What I did

• §Built and operated targeted outbound systems that generated 5+ enterprise meetings per week with named accounts including TransUnion, Blue Cross, and MGM Resorts.
• §Increased qualified lead flow to AEs by 100% through iterative positioning, copy experimentation, and cadence optimization. Let reply data drive every change.
• §Stood up CRM and pipeline-hygiene workflows that exposed which segments and which messages converted — outbound stopped being noise and started behaving like a controllable input.

The problem

CUNY's Accelerated Studies in Associate Programs needed to grow enrollment and institutional reach without a large marketing budget. Drop-off was high at the inquiry stage; partnership development was ad hoc; nobody could trace which channels produced enrolled students.

What I did

• §Designed and ran multi-channel outreach systems that reached 10,000+ students and produced 200+ active partnerships with youth-serving organizations.
• §Operated a $20K quarterly social ad budget across paid channels — exposed 100,000+ prospects and reallocated spend toward what produced qualified inbound.
• §Owned content and alumni communication infrastructure for a 10,000+ network — kept the prospect funnel warm and the alumni base engaged from one rhythm.
• §Stood up tracking for outreach, partnerships, and conversion so program leadership could see which channels and partners actually produced enrolled students.