Head of Growth | Director of Demand Generation | $15M+ Pipeline | AI-Powered GTM

The problem

A B2B services client needed consistent mid-market pipeline without adding sales headcount or paid ad spend. The job: turn a manual, days-long research-to-send motion into a system that runs end to end behind human approval.

What I did

• §Built a fleet of 10+ specialist AI agents that run lead sourcing, personalized outreach drafting, reply triage, CRM sync, and meeting booking end to end, all behind human approval gates with cost-aware model routing and full audit logging.
• §Architected an AI research and copy-generation pipeline with an 11-stage output quality review (spam filtering, word-count enforcement, banned-word linting, opener rotation). Cut research-to-send from days of manual work to hours running unattended.
• §Built a multi-model orchestration layer with an automated cross-model review pass and a self-improving optimization loop. Raised an automated security-configuration score from 74 to 93.

The problem

A high-value podcast-to-consultation funnel had no systematic outreach layer. Qualified founders were listening but not converting. No segmentation, no multi-touch sequencing, no attribution visibility, and no separate eng team to build it.

What I did

• §Built a Zapier/Make.com routing layer across CRM and outbound tooling that auto-resegments cadences from reply, show-up, and close-rate signals.
• §Designed segmented messaging frameworks for 7-figure founders, then ran continuous experimentation against funnel-velocity metrics on a weekly cadence.
• §Owned the system end-to-end: ICP definition, list strategy, sequencing, routing, reply handling, and reporting. Made outbound performance legible to leadership.

The problem

Enterprise outbound was flat. Messaging was generic, cadences inconsistent, and there was no visibility into what was converting at what stage. No reliable signal for AEs to act on.

What I did

• §Built and operated targeted B2B SaaS enterprise outbound across email, LinkedIn, and multi-touch cadences, anchored in disciplined list strategy and message testing.
• §Increased qualified lead flow to AEs by 100% through iterative positioning, copy experimentation, and cadence optimization. Let reply data drive every change.
• §Stood up CRM and pipeline-hygiene workflows that exposed which segments and which messages converted, so outbound stopped being noise and started behaving like a controllable input.

The problem

CUNY's Accelerated Studies in Associate Programs needed to grow enrollment and institutional reach without a large marketing budget. Drop-off was high at the inquiry stage; partnership development was ad hoc; nobody could trace which channels produced enrolled students.

What I did

• §Designed and ran multi-channel outreach systems that reached 10,000+ students and produced 200+ active partnerships with youth-serving organizations.
• §Operated a $20K quarterly social ad budget across paid channels, exposing 100,000+ prospects and reallocating spend toward what produced qualified inbound.
• §Owned content and alumni communication infrastructure for a 10,000+ network, keeping the prospect funnel warm and the alumni base engaged from one rhythm.
• §Stood up tracking for outreach, partnerships, and conversion so program leadership could see which channels and partners actually produced enrolled students.